Vicks debuts new children’s cough-cold line

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Vicks debuts new children’s cough-cold line

By David Salazar - 10/16/2019

Vicks is looking to help parents tackle their children’s colds with its latest lineup. The Procter & Gamble brand has unveiled the Vicks Children’s line of cough-cold products, which currently includes three products that are meant to deliver results free of artificial dyes and flavors, as well as high fructose corn syrup and alcohol. 

The line includes Vicks Children’s Multi-Symptom Cold, which is available in orange flavor and is meant to relieve cold and flu symptoms in children 6 years old and older, including fever, aches, sore throat, cough and stuffy nose. It also includes a daytime and nighttime Cough & Congestion offering. The daytime formulation is strawberry-flavored and is meant for children ages 4 years old and older with relief from cough, chest congestion and congestion. The nighttime formulation is grape-flavored and meant for children 6 years old and older dealing with the same symptoms to help them sleep. 

“As a dad myself, I know it’s inevitable that kids will get sick, and parents want to help them feel better quickly. But it can be a struggle to find a product that feels just right – a medicine that provides symptom relief without additives,” said Phil McWaters, brand franchise director for North America Vicks. “We created Vicks Children’s so parents can feel confident about a solution that provides fast and effective symptom relief for kids without some of the extra stuff they don’t need.”

As part of the launch, Vicks has partnered with Instagram and YouTube influencer Katie Stauffer. 

“When I heard Vicks was introducing new Vicks Children’s, it was a no brainer. I know all too well that when just one kid comes home with a cough or sniffle, symptoms can quickly spread to all five of my children,” Stauffer said. “Luckily, Vicks Children’s relieves my kids’ cold symptoms and is free of artificial ingredients I want to avoid. As a bonus, they enjoy the taste and don’t fight me when I pull it out of the medicine cabinet – which makes everyone feel better.”