VillageMD launches new brand for Village Medical

VillageMD is implementing a new brand initiative for Village Medical, dubbed The New Way to Well. Village Medical is reimagining health care to help patients get well and stay well. Village Medical offers full-service, comprehensive primary care in practices across the country, including many practices that are conveniently located next to Walgreens.

“We understand how managing your health can be overwhelming, especially if you’re managing one or more chronic conditions. At Village Medical, we believe this is The New Way to Well as we partner with you to help you live your best life,” said David Hatfield, chief physician executive of Village Medical.

[Read more: Walgreens-controlled VillageMD reportedly in talks to merge with Summit Health]

The New Way to Well means:

• Physicians and advanced practice providers work together as a care team and coordinate care for Village Medical patients;
• Each patient has a Village Medical Stay Well Care Plan—a personalized care and wellness plan focused on chronic care and disease management to keep patients well. Village Medical providers are invested in their patients’ health care journeys;
• Easy access to their care team, with same-day, virtual and even home visits along with 24/7 access through the Village Medical Mobile App; and
• The care team works directly with pharmacists to manage prescriptions and medication adherence.

“At Village Medical, we create a Stay Well Care Plan for each patient to help manage their entire health and wellness with their care team. This helps them get well and stay well to help them live their best lives and avoid hospital visits or readmissions,” Hatfield said.

[Read more: Walgreens making major investment in VillageMD]

The New Way to Well awareness campaign hopes to surface the criticality of the relationship between physicians and clinical teams with their patients in delivering better health outcomes. Patients will see it come to life through several elements, including digital, online video, social media, television commercials locally and web content. The New Way to Well videos are available on YouTube here.

Patients also can receive additional educational content on the new Village Medical blog, Journey to Well.