The Vitamin Shoppe appoints new finance head

8/21/2020

The Vitamin Shoppe is continuing to shake up its leadership division.

This time the Secaucus, N.J.-based retailer has appointed a brand-new finance head.

Laura Coffey

Laura Coffey will be taking over the company’s executive vice president, chief financial officer role. In this position, she will be responsible for the retailer’s corporate finance, financial planning and analysis, risk management, accounting, internal audit, tax and real estate.

“I'm truly excited to join a team of Health Enthusiasts committed to the ideals of quality, innovation and expertise in all aspects of our work. I look forward to further enhancing our financial planning and analysis processes, while optimizing the use of resources to drive strategic growth and financial performance,” Coffey said. “This is a meaningful time to operate in the health and wellness space and I see considerable opportunities for The Vitamin Shoppe, as we serve our communities during this extraordinary time in our history and the world at large.”

Previously, Coffey spent 23 years at Pier 1 Imports where she held a series of positions including executive vice president, interim chief financial officer, and the company’s principal accounting officer among other roles.

At The Vitamin Shoppe, Coffey will be reporting to Sharon M. Leite, the chief executive officer.

“As The Vitamin Shoppe continues on our mission to become the premiere destination for trusted health and wellness solutions, I am thrilled to welcome a CFO of Laura's caliber to our leadership team. She is the rare CFO who has a depth of experience across financial management as well as omnichannel operations, digital transformation, and inventory management,” Leite said. “I'm confident her experience and expertise in managing complex financial organizations, grounded in exceptional knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performance.”

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