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The Vitamin Shoppe names new merchandising, marketing head


The Vitamin Shoppe is making a change to its leadership division.

The omnichannel specialty retailer of nutritional products named Muriel F. Gonzalez as its new executive vice president, chief merchandising and marketing officer.

Muriel F. Gonzalez

“I am thrilled to welcome Muriel to The Vitamin Shoppe as we continue to reinvigorate our retail, merchandising and marketing strategies to become the leading destination for comprehensive health-and-wellness solutions. Muriel brings vast experience in brand building, product development and innovation, and driving revenue growth in a specialty environment,” Sharon M. Leite, CEO of The Vitamin Shoppe, said. “Her talents in forging vibrant vendor relationships and strategic partnerships will be crucial to the continued revitalization of our product assortments and total customer experience. Additionally, Muriel's unique perspectives from fashion and beauty will be a defining factor as we evolve and elevate The Vitamin Shoppe brand, strengthening the vital connection between our merchandise and messaging.”

In this role, Gonzalez will lead all merchandising, marketing, product development and private brand initiatives, as well as driving a cohesive and integrated vision for the company’s reinvention, the company said.

Before joining The Vitamin Shoppe family, Gonzalez held senior roles at Macy’s, Bergdorf Goodman, Estée Lauder, Saks Fifth Avenue and Ann Taylor.

“I have seen the interest in healthy, active lifestyles influence trends across the entire retail landscape for years. I'm especially excited to join the dynamic team at The Vitamin Shoppe at a time when this interest is more relevant than ever, and the need for a trusted brand in the wellness space is greater than ever,” Gonzalez said. “The Vitamin Shoppe embodies the values of quality, innovation, and expertise better than any of its peers, and I see incredible opportunities to reach new consumers, new categories and a new lifestyle positioning that truly delivers on the potential of this brand.”

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