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Wakefern expands use of Freeosk in-store sampling machines

Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores.
wakefern shopper

Wakefern Food, a retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.

Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores after a successful pilot. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.

Historically, Freeosk campaigns generate an average sales lift of over 50%, with 70% of buyers being new to the brand and over 20% of the converted shoppers repeating purchases post-campaign. In addition, Freeosk inspires shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media, the company said.

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“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, director of marketing and wellness strategy for Wakefern.

"Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honored to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI,” said Matt Eichorn, president, co-founder and CEO at Freeosk.

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According to the 2022 Retail Media Research Report by Merkel, only 9% of U.S. retail media networks offer in-store digital media for brand campaigns. Considering a majority of sales happen in-store, this represents a vast opportunity for retailers to take a more comprehensive approach to retail media offerings with multisensory in-store activation, the company noted.

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