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05/04/2021

Wakefern taps CitrusAd to drive omnichannel shopping experiences

Sandra Levy
Senior Editor
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Wakefern Food is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising.

By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app.

This provides brands with the ability to leverage CitrusAd’s technology across shopping modes to optimize campaigns for brands and enhance the shopping experience for customers.

CitrusAd’s advanced technology increases ad relevancy and personalization for shoppers. Campaign analytics also are included in the real-time reporting dashboards that CPG suppliers and advertisers can access.

With CitrusAd, brands have the ability to quickly launch sponsored product campaigns and display media across desktop, mobile and in-app, leveraging the latest technology from one platform, using one robust, fully transparent, closed-loop, reporting dashboard.

“Our move to consolidate with CitrusAd not only makes advertising easier for our suppliers, it also sets brands up for continued success on our platforms," said Elizabeth Goodbread, director of digital commerce for Wakefern. "By strategically aligning sponsored search advertising efforts across our platforms, brands now have a unified, and integrated approach no matter which path the shopper prefers to take.”

Wakefern’s cooperative members independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.

Brian DeCoveny, CitrusAd vice president, Retail Media Partnerships, said, “We are excited and proud of our digital retail media partnership with Wakefern. Our aim with all our retail partners is to support and help them be successful in digital retail media, it’s a very exciting opportunity for the ecommerce industry right now, our role is to be flexible and provide retailers and their brands with the world’s best retail media technology that delivers results.”

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