Walgreens is making it easier for its loyalty members to support charities in their communities with its latest myWalgreens feature. The new donation feature allows myWalgreens members to donate Walgreens Cash rewards directly to local nonprofits via Walgreens.com and the retailer’s mobile app.
To bring this functionality to its members, Walgreens collaborated with in/PACT, a charitable giving program, as well as the GoodCoin Foundation, to help launch the cloud-based charitable giving system within its loyalty program. Over the course of the year, local nonprofit partners nationwide will appear on myWalgreens as charities of choice, chosen because they align on Walgreens’ community strategy focused on youth, equity, and community and social impact.
“At Walgreens, we aim to make a positive impact on the communities in which we serve every day. That’s why we are thrilled to offer this simple but innovative opportunity to support the unique and local needs of every community in America through the work of hundreds of local nonprofit partners,” said Alyssa Raine, group vice president of customer marketing platforms, Walgreens. “Launching this new donation capability with in/PACT allows Walgreens and our customers to give back to organizations with similar values and improve the overall well-being of local communities.”
When visiting Walgreens online or using the myWalgreens mobile app, users will see three local nonprofits, as well as a national nonprofit partner, with new charities being shown on 90-day rotating basis. Nonprofits will be shown based on a user’s local store location. They can donate any dollar amount of Walgreens Cash rewards to a single organization or spread it among several options.
“We see ourselves as being part of the movement to democratize giving. Part of that is creating more opportunities for more people to give more often to more charities,” said John McNeel, co-founder and CEO of in/PACT. “There’s no doubt that large, national nonprofits do important work, but we specifically showcase the work that local nonprofits are doing in their communities. On that notion of democratizing giving, an important part of our platform with Walgreens is that we are not only able to help people in their communities give, but we also help with the discovery and education around local nonprofits and the important work they're doing.”