Walgreens, Camp kick off ultimate beach day experience for families

The collaboration seeks to educate kids about the importance of sun safety with a series of fun activities and a day of family play.

Sandra Levy

7/20/2022

Summertime and the livin’ is supposed to be easy. That’s why Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the United States before the back-to-school season begins.

The collaboration seeks to educate kids on the importance of sun safety with a series of fun activities and a day of family play.

Through free, limited edition Ultimate Beach Day Bundles, which can be reserved here and picked up at any of CAMP’s nine retail locations starting Aug. 5, families will receive everything they need for a fun day of play no matter how far they are from the beach. Plus, hidden in one of the bundles is a grand prize for one lucky family to enjoy the Ultimate Beach Day Vacation, including a four night stay at The Westin Reserva Conchal, an all Inclusive golf resort and spa.

To take the hassle out of family beach day, the bundles, available while supplies last, feature the following Walgreens brand health-and-wellness essentials and activities:

Walgreens Sport SPF 50;
Walgreens Sunburn Relief Gel;
Walgreens Flexible Fabric Adhesive Bandages;
Walgreens Vitamin C Gummies;
Walgreens x CAMP original activity book with crayons; and
Beach day shovel and pail and whale sand mold.

In addition to the free bundles, Walgreens and CAMP invite the public to the Ultimate Beach Day experience for families in New York City on Aug. 11 at Domino Park in Brooklyn from noon to 5 p.m. ET. From searching for treasure in the sand amongst larger-than-life sand sculptures to beach yoga and more, the fully immersive experience will take over Domino Park, transforming it into a beach haven for families.

Beach-themed, fun in the sun activities for children will include:

A treasure hunt to find hidden coins under the sand;
A color your own bucket hat to stay cool under the shade;
A play in the sand and build your own sandcastle;
Field day games like relay races, beach ball games and crab walk challenges;
A commemorative photo frame to decorate with seashells; and
A competition to see how fast you can put your sunscreen on to stay safe in the sun.

“Protecting yourself from the sun and keeping your health top of mind is a necessity year-round,” said Luke Rauch, senior vice president and chief merchandising officer at Walgreens. “It’s important to educate families about sun safety and how it’s not only easy, but also can be fun. This collaboration shows how we continue to be there for our customers throughout their health and wellness journeys with Walgreens brand products that are backed by a 100% satisfaction guarantee and recommended by Walgreens pharmacists.”

Choosing the right products and maintaining a care regimen are both factors for living a healthy life. Many Walgreens brand health-and-wellness products are formulated with the same active ingredients as national brands, are Walgreens pharmacist recommended and a great everyday value, the company said.

Throughout the months of July and August, consumers can buy one and get one 50% off of select Walgreens brand health-and-wellness products both in-store and online.

To secure a beach bundle and a reservation at the Ultimate Beach Day, families can register here. For families who aren’t near a participating CAMP store, are able to attend the event or just want more beach time fun, a free activity book can be downloaded here.

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