Walgreens is teaming up with actress Jordana Brewster to raise awareness of child poverty and help raise funds to combat it as part of this year’s Red Nose Day efforts. The retailer noted that in 2020, childhood poverty in the United States rose as high as 21.4% amid the COVID-19 pandemic.
Walgreens said Brewster was ready to join the cause as an advocate for mothers and mom of two.
“After the past year we’ve all had, I am proud to be working with Walgreens, a company that has been a constant community pillar during this pandemic, on such a great cause like Red Nose Day,” she said. “I feel fortunate that I was able to be at home with my kids as they navigated virtual learning and what was happening in the world, but I realize that so many parents and children did not have that same experience. As a mom, it’s important for me to advocate for every child’s right to thrive and as a parent I want to teach my boys every day why we give back.”
Red Nose Day, which is May 27 this year, began in the United States in 2015, with millions of people supporting Red Nose Day’s fundraising efforts in the ensuing years. Among the partner organizations that benefit from donations are the Boys & Girls Clubs of America, Children’s Health Fund, Covenant House, Start Early, City Year, Feeding America, the International Rescue Committee, Brotherhood SisterSol and Amref.
“There is no better time than now to shine a light on the issue of child poverty,” said Patrick McLean, chief marketing officer of Walgreens. “The COVID-19 pandemic has put many children and families in a tough spot. At Walgreens, we are committed to giving back to the communities we serve and doing what we can to be a helping hand to all impacted by this past year. This Red Nose Day, especially, every donation counts.”
Walgreens said customers are able to donate to Red Nose Day until May 31 online. A donation will unlock a special digital red nose filter that can be shared on social media. The company noted that 100% of donations go to Red Nose Day and partner organizations to help underserved children.