Walgreens' latest private brand is all about baby

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Walgreens' latest private brand is all about baby

By David Salazar - 01/29/2020

Walgreens has a new selection of baby-focused products in its own-brand lineup. Moon and Stars, the newest addition to its private-brand roster, was thought up by a new mom on the company's own brands team, according to a report from DSN sister publication Store Brands

The Moon and Stars introduction follows the launch of two private-label toy lines ahead of the holidays last year, and the line features plush baby toys and accessories, as well as nursery décor. The products are designe without lead, phthalates and other toxic elements, with those qualities emphasized on the packaging. 

To read more about Moon and Stars at Store Brands, click here