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06/29/2022

Walmart to acquire AR optical tech company Memomi 

The acquisition will enable Walmart to continue to offer fun, frictionless virtual optical try-on capabilities and contact-free digital measurements.
Sandra Levy
Senior Editor
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Walmart is set to acquire AR optical tech company Memomi. The acquisition reinforces Walmart’s commitment to frictionless and omnichannel optical care, the retailer said.  

Since 2019, Memomi has enabled digital measurements for all Walmart and Sam’s Optical customers across more than 2,800 Walmart Vision Centers and 550 Sam’s Clubs, and also powers the Optical eCommerce experience on SamsClub.com. Acquiring Memomi, an AR company, is the next step in Walmart’s journey of offering personalized, affordable access to optical care. This acquisition furthers Walmart Health & Wellness’ strategy to deliver integrated, omnichannel health care, leveraging data and technology to improve engagement, health equity and outcomes. 

[Read more: Walmart adds augmented reality features to app]

"Customers are looking for access to care digitally in their homes, and purchasing eyeglasses is no different,” said David Reitnauer, vice president of specialty services at Walmart Health & Wellness. “This acquisition supports our Health & Wellness mission to provide accessible care to the communities we serve.” 

Memomi is a leading provider of technology that enhances virtual optical try-on experiences, helping customers virtually try on eyewear in real time for a seamless, easy and fun omnichannel experience.

“Walmart’s ability to roll out our virtual try-on and contact-free digital measurements service in a short period of time shows how committed Walmart is to its customers’ need for digital care in-stores and at home,” said Ofer Saban, chief technology officer at Memomi.

[Read more: Pharmacy innovator of the Year 2021: Walmart connects with communities]

The acquisition is expected to close in the coming weeks, and Memomi employees will join the Walmart Global Tech organization.

“We’re excited to welcome the Memomi team to Walmart and add their capabilities to our leading virtual reality technology that is transforming the retail experience for our customers and members,” said Cheryl Ainoa, senior vice president of new businesses and emerging tech at Walmart Global Tech.

“We are looking forward to joining Walmart and offering our innovations and user experiences to such a large scale both in-store and online,” said Salvador Nissi Vilcovsky, CEO of Memomi. 

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