Walmart expands Eureka private-label contact lenses line

Walmart is expanding its private-label brand, Eureka, with the addition of new contact lenses for customers with astigmatism.

In the United States, nearly one-third of people have astigmatism, making corrective lenses vital for maintaining clear vision and overall eye health, the retailer said.

Eureka astigmatism daily contact lenses are available exclusively at Walmart, both for order in stores at Walmart Vision Centers in 49 states and online at WalmartContacts.com. 

The price of a 90-pack of Eureka astigmatism daily contact lenses is $69.86. 

[Read more: Walmart expands beauty brands]

Customers can use their Health Savings Account or most vision insurance plans toward their purchase. 

Since launching in 2023, Eureka has quickly become the number two brand in daily contact lenses sold at Walmart, the retailer noted.

[Related: Walmart teams up with Waldo to offer affordable contact lenses]