Walmart+ hosts candid chat with celebrity moms for campaign

Walmart+ is bringing back its "Mother of All Savings Memberships" campaign just in time for Mother’s Day, this time with a new, interactive twist.

Building on the success of last year’s celebrity “mom hacks” content, the "Moms Answer Moms” iteration goes a step further by enabling a two-way conversation where a star-studded lineup of celebrity moms shares real-life parenting advice, from caring for newborns to grand parenting.

Curious about how celebrity moms navigate motherhood? Celebrities Paris Hilton, Whitney Cummings, Kat Stickler, Tia Mowry, Aislinn Derbez and Barbara “Babs” Costello will share their candid perspective on tackling common parenting hurdles. From sleep training to meal planning, these celebrities will give their honest take on top questions in an “ask me anything” style conversation.

[Read more: Pharmacy Innovator of the Year 2021: Walmart connects with communities]

“Our idea behind ‘Moms Answer Moms’ is rooted in the insight that moms often seek advice from other moms,” said David Hartman, vice president of creative, Walmart. “We’re excited to offer an interactive forum via our Walmart TikTok where moms can get genuine tips and advice from influential celebrity moms, and to show how Walmart+, the ‘Mother of All Savings Memberships’, can be a tool to make their lives easier.”