Walmart is making its stores more inclusive for shoppers with sensory disabilities.
The retail giant said it is enacting sensory-friendly hours at all of its locations after a successful test program during the recent back-to-school shopping season.
Beginning Nov. 10 at all Walmart U.S. and Puerto Rico locations, the retailer will offer sensory-friendly shopping seven days a week, from 8 a.m. to 10 a.m. local time. Walmart’s sensory-friendly features include changing the TV walls to a static image, turning off the radio and lowering the lights where possible.
[Read more: Walmart kicks off Black Friday deals with ‘Mean Girls’ inspired campaign]
“During these hours, we hope our customers and associates will find the stores to be a little easier on the eyes and ears,” said Walmart in a corporate blog post. “These changes are thanks to those who shared their feedback on how their stores could help them feel like they belong.”
The sensory-friendly shopping hours are aimed at improving the shopping experience for those with sensory disabilities such as autism, ADHD and more. The is currently no end date for the new hours.
“I have a child on the autism spectrum, so sensory overload is a lived experience in our house,” said Naula O’Connor, senior VP and chief counsel of digital citizenship at Walmart. “ASD (autism spectrum disorder) and other forms of neurodiversity are often an invisible disability. It is meaningful to so many families that Walmart is implementing sensory-friendly hours.”
Headquartered in Bentonville, Ark., Walmart operates more than 10,500 stores and numerous e-commerce websites in 19 countries.
This story originally appeared on Chain Store Age.