Walmart to offer mental health platform for caregivers, vitamin subscription plan
Walmart is expanding upon the services provided in its digital Wellness Hub.
The first initiative the retailer is taking in this expansion is a partnership with human transformation company BetterUp to launch a curated subscription and community offering geared to support the caregiver population.
BetterUp for Caregivers, a subscription offering available exclusively through The Wellness Hub on Walmart.com, is designed by doctors and behavioral scientists to deliver measurable improvement in resilience and life satisfaction.
Members will experience live group programming, community support and a wide array of on-demand solutions, including drop-in workshops, Coaching Circles, tailored self-guided programs and personalized assessments — all created to improve resilience, energy and social connection.
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An estimated 1-in-5 Americans — 53 million people — provide unpaid assistance and support to parents, adults and children with health needs. Evidence shows that the majority of these caregivers have little to no support, and at least one-third of all caregivers provide care to others while suffering from poor health themselves, the company said.
“Caregivers suffer some of the highest levels of stress and isolation in our country,” Eduardo Medina, co-founder and COO of BetterUp, said. “It’s critical to provide effective support for such an important community, and we’re proud to harness BetterUp’s expertise in human transformation to support them in finding social connection, building their mental fitness and increasing their resilience through science-backed digital and human-centered solutions. This is the first time that a solution of this magnitude has been attempted, and we couldn’t be more thrilled to team up with Walmart to provide a transformational experience for this community at scale.”
BetterUp coaches, who are certified and highly vetted, specialize in supporting caregivers to overcome their unique challenges.
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Each weekly community interaction, which is supported by action-oriented and validated exercises based on more than one million BetterUp coaching sessions, has helped people identify their strengths, unlock greater clarity and reach better mental fitness. On average, members who start their coaching journey low in these areas see a 149% increase in resilience, an 83% increase in life satisfaction and a 90% increase in stress management, the company said.
“BetterUp for Caregivers” taps into over eight years of insights and experience in coaching and Whole Person development, rooted in science and a holistic approach to creating mental fitness and resilience in individuals. The offering will have a wide array of on-demand solutions, including 25-minute drop-in workshops on topics like stress and finding balance, tailored self-guided programs, and personalized assessments. A focal part of the offering includes Self-Care for Caregivers Coaching Circles, a live community program led by professional coaches that will cover topics like self-care, building strength and resilience, nurturing, and compassion.
“Over the past few years at Walmart, we have been working tirelessly to bring trusted wellness and personal care products to our customers so that they can live better and feel their best,” Julie Barber, senior vice president of health and wellness merchandising at Walmart U.S., said. “Many of these customers serve their own family members as caregivers, giving of themselves daily with very little time devoted to their own wellness. This is why we are so excited to bring BetterUp for Caregivers to Walmart.com — offering accessible, on-demand solutions for customers who care for those around them.”
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BetterUp for Caregivers is a monthly subscription that includes live classes, interactive exercises, quizzes, games, well-being tracking, community support and confidential, 24/7 access to resources and more tools, costing an average of about $30 per week.
Walmart also announced that it is offering Easy Vitamin Plan's personalized vitamin subscription plan to Walmart customers. Easy Vitamin Plan makes customized nutrition accessible and more affordable for Walmart customers by offering subscribers a 28-day supply of vitamins that meet their specific needs at an everyday low price, the company said.