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10/19/2021

Walmart testing text-to-shop tool

Walmart is working with Global Tech and Store No. 8 on a text-to-shop tool that is being piloted in select areas.
Sandra Levy
Senior Editor
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Walmart is continuing to look for new ways to change how consumers shop for their day-to-day necessities. 

In order to meet that goal, the retailer recently shared the news that it would be working with the Global Tech and Store No. 8 teams on testing a text-to-shop tool in select areas. 

[Read more: Walmart unveils digital-led shopping experience]

New of this collaboration, which was shared on Walmart's website, is teaching all parties involved how consumers shop and how their preferences are constantly changing, the companies said. 

“We’re learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future,” Dominique Essig, vice president of conversational commerce at Store No. 8, said. “Walmart gets it, and we’re here to make the shopping process simple and convenient. This type of innovative customer experience is exactly what we build every day. And while Walmart has offered voice shopping for years, text shopping is just getting warmed up.”

[Read more: Walmart to shut down Jet.com]

Essig also noted that in addition to helping busy families, a key benefit of this new service is that it’s personalized. “By understanding our customers’ preferences, we also solve the paradox of choice and save them time by serving up what we know they love best. Most importantly, we offer Walmart customers the opportunity to shop no matter where they are, and to communicate naturally by simply asking for what they want, any way they want.”

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