In this new installment of the Watch DSN video series, Drug Store News’ editor-in-chief Nigel F. Maynard speaks with Musab Balbale, senior vice president and chief merchandising officer at CVS Health.
As the retail environment shifts, Balbale talks about CVS’ effort to transform retail pharmacy into a healthcare destination and drive more healthcare shoppers to the store. He also talks about what’s next for the beauty category.
Balbale also delves into CVS’ technology-forward approach to enhance the consumer experience online and in the stores as well as the retailer’s preparation for Metaverse — whenever that happens.
Watch the full conversation above.