Watch DSN: How digital tools are transforming pharmacists into stewards of community health
John Kenlon, senior vice president at EnsembleIQ and publisher of Drug Store News, chatted with Brian Owens, senior vice president of commerce strategy at VMLY&R.
In the post-COVID era, Owen discusses how the shift toward more patient-pharmacist interactions has transformed pharmacists into stewards of community health.
He also shares how retail pharmacies and pharmacists can use digital tools to reach more patients, more often, to promote healthy behavior, improve health outcomes and increase the paths of purchase to OTC products.
Additionally, Owens suggests how pharmacists should consider their role and impact as health influencers on social media and how they can become a health resource for the community.
Check out the entire conversation above.