Watch DSN: Kenvue combines suncare with purpose-driven retail strategies

Purpose-driven retailers can enhance community well-being and customer loyalty through education and engagement.

In a recent discussion with John Kenlon, publisher of Drug Store News, Phallon Obomanu, vice president of customer development of drug & specialty channels at Kenvue, highlighted the importance of purpose-driven initiatives in retail pharmacy.

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By focusing on education around sun safety and skincare, Kenvue is partnering with major retailers like Walgreens and Walmart to provide valuable resources for consumers. Their SPF Fest event showcased interactive learning opportunities, skin cancer screenings and expert consultations, revealing a significant gap in consumer awareness about skincare.

Watch the full interview above.