WaterWipes is innovating in the infant care space by launching a new product line.
The Portsmouth, N.H.-based brand rolled out its new biodegradable and plastic-free wipes that are plant-based, compostable and made using green energy, the company said.
[Read More: Kristen Bell, Dax Shepard bring Hello Bello to Walmart]
“As the world has grown more environmentally conscious, so has WaterWipes,” Lindsay Martin, vice president at WaterWipes North America, said. “With the U.S. launch of biodegradable and plastic-free wipes, we’re excited to offer a product that is better for the planet, without compromising the quality of our wipes. This launch marks another step forward in WaterWipes’ commitment to sustainability.”
In addition, the company said that its baby wipes will continue to be made with just two ingredients — 99.9% purified water and a drop of fruit extract, according to the brand.
[Read More: Feminine hygiene takes a natural approach]
The new baby wipes are USDA Certified Biobased, made with viscose, only take a few weeks to biodegrade and are gentle enough for the most delicate skin, the company said..
Currently, WaterWipes are available at such major retailers as Target and Walmart, and on Amazon.com.