One of the main changes that the COVID-19 pandemic has driven is the adoption of e-commerce. While the industry was shifting toward increased e-commerce capabilities, now CPG companies are faced with selling online as an imperative.
Especially for small to mid-size companies, scaling e-commerce capabilities can seem insurmountable for teams that already are stretched thin. A recent webinar presented by Drug Store News looked at how companies can bring their e-commerce offering up to speed without having to hire or augment an internal team.
The webinar, sponsored by Conduit Brands and Mayawell, featured Debbie Hoffman, COO and founding partner of Conduit Brands; Justin Leigh, CEO of Ideoclick; Drew Hoffmann, president and CEO of On Air Direct; Stephanie Leffler, CEO of OneSpace; and Matt Poli, president and founding partner of Conduit Brands.
The speakers discussed the importance of capturing the attention of consumers by optimizing brand content and leveraging organic search.
The webinar can be viewed on-demand here.