What do young female buyers want from retail pharmacy: Part 1

In the first part of a series, DSN editor in chief Nigel Maynard interviewed eight young women to find out their shopping preferences, buying habits and what they want from the pharmacy of the future.
Nigel F. Maynard
Editorial Director
Nigel F. Maynard profile picture

Retail pharmacy is changing, partly because of the pandemic and partly because of shifting consumer preferences. In the last year, more consumers stayed home, many put off doctors’ appointments, some ordered medications online and others had bigger concerns than a flu shot.

A good place for the industry to start finding solutions is with demographic shifts. One of these groups is women in their 20s and 30s. Reports say this group spends almost $1,200 a year on beauty and hair products. But what else do they want?

Drug Store News wanted to know so we interviewed eight young women to find out their preferences, buying habits, and what they want from the pharmacy of the future.