Winn-Dixie to celebrate Mardi Gras with community partnerships
Winn-Dixie is celebrating Mardi Gras with not one but two partnerships.
The retailer announced that it will join forces with Ochsner Hospital for Children and Zulu Social Aid and Pleasure Club to celebrate the distinct culture and traditions of the holiday amid the pandemic.
“Winn-Dixie is extremely proud of our 65-year history in Louisiana and our valued partnerships with dedicated organizations like Ochsner and Zulu. These two local institutions are woven into the fabric of Louisiana’s rich culture with a commitment to community that is evident in their great work of caring and serving,” said Joey Medina, regional vice president at Winn-Dixie. “As we commemorate decades of tradition, we look forward to honoring the unique values and diverse heritage of this exceptional state with incredibly resilient people.”
To kick off the celebrations, the retailer is launching its annual community donation program that will benefit Ochsner Hospital for Children.
Running until Jan. 26, the program allows shoppers to round up their total purchase to the nearest dollar to help support pediatric patients and programs that offer personalized care to children with a range of physical, cognitive and behavioral disabilities, the company said.
“We are so grateful to Winn-Dixie for its continued support of Ochsner Hospital for Children. This partnership helps us provide high-quality care to all of our patients and adds an element of fun by commemorating the rich tradition of Mardi Gras,” said Thomas Harris Jr., FACHE, vice president of pediatrics at Ochsner Hospital for Children. “While Carnival will certainly look different this year, there is always room for celebration here in Louisiana.”
In addition, Winn-Dixie will launch a Mardi Gras-to-Geaux package, which will feature special family meal solutions, as well as limited-edition Zulu coconuts for the local community to enjoy, the company said.