After a brief hiatus, 1908 Candy is bringing back none other than its Alexander the Grape candy.
Featuring the same soft and chewy grape candy most remember, this new revamped version also contains a little more edge and intense flavor, the Chicago-based company said.
To celebrate its comeback, the company is putting up Alexander the Grape candy billboards throughout Chicago that highlight its “Make America Grape Again,” campaign, which pokes fun at the current news and political affairs in a humorous light.
“I couldn’t be more thrilled to bring Alexander the Grape candy back to the market in a disruptive way,” Lou Pagano, founder of 1908 Candy said. “This has been one of my family’s most popular brands and a goal of mine to see future generations enjoy this bold and delicious candy again.”
Alexander the Grape candy is available at Walgreens, Dollar General and Dollar Tree locations across the nation in a 5-oz. theater box, as well as 7-oz. and 9-oz. pouches.