7NRG announces The Basketball League sponsorship
7NRG, a UK-based CBD sports supplement brand, is joining forces with The Basketball League, or TBL, in the United States.
The London-based company, which announced its sponsorship of the professional league, will formally be known as the official CBD-infused nutrition shake of the TBL, the brand said.
"We are excited to be the first CBD infused sports nutrition shake to sponsor a professional sports league across the United States," CEO of 7NRG, Joel Grayson, said. "Our partnership with the TBL will be the beginning of a global shift in how professional athletes utilize CBD in their fitness regime which could potentially extend their careers."
Containing 0% THC, 7NRG’s goal is to educate athletes on natural and safer ways to build endurance and speed up recovery times stemming from damage that their sport can cause over the years, the company said.
"Using a product that is holistic, clean and a natural source, that could potentially assist with recovery from inflammation and pain caused by extensive wear and tear on the body is a plus for any athlete," Evelyn Magley, CEO of The Basketball League, said.
In addition, the company hopes to change the view of CBD use among professional and amateur leagues across Europe and the United States, the company said.
"Partnering with the TBL puts 7NRG in a unique position during one of the most exciting times in U.S. history with CBD being one of the hottest topics in sports." 7NRG's U.S. director, Treyous Jarrells, said. "Not only does the partnership add credibility to the brand but it also creates a sense of certainty for athletes and sports organizations that may have uncertainties when pertaining to our product line."