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Abbott adds protein to Ensure Plus

Abbott’s nutrition shake Ensure Plus has gotten an increase in its protein content. The company has announced that Ensure Plus now contains 16 g of protein — 75% more protein than Ensure Original — alongside nutrients meant to support immune health. 

Abbott noted that protein is particularly important for older adults, and the United Nations estimates that by 2050, more than 1-in-5 adults will be older than 65. With age affecting weight, strength and energy levels, the company said protein can offer strength and energy, as well as immune health and recovery. Ensure Plus also includes such vitamins and minerals as vitamins A, C, D and E, as well as zinc.

Ensure Plus is available in five flavors — milk chocolate, vanilla, strawberry, dark chocolate and butter pecan. It is sold online and in-store at Target, Walmart, Kroger, CVS Pharmacy and Walgreens, with a suggested retail price of $10.99 for a six-pack. 


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