Albertsons, Safeway deliver wine to California doorsteps via Vine & Cellar

The digital platform offers an assortment of wine varietals and global wine beverages ranging in price.
Gisselle Gaitan
Online Editor
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Albertsons and Safeway are bringing curated wines straight to consumers’ doors across California with a new venture—Vine & Cellar.

“We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability to discover and shop regional and specialty wines from smaller vineyards that are not usually available at national supermarket retailers,” said Curtis Mann, master of wine and group vice president alcohol for Albertsons Cos. “Our team has tasted thousands of wines from Sancerre to Burgundy to Napa Valley so our customers can enjoy the tannin, body and fruit of old world and new world vintagesall conveniently shipped to their doorsteps.”

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The digital platform contains an assortment of beverages that Curtis Mann and his buying team select. The platform offers wines ranging in price from $10 to more than $1,000 a bottle and an assortment of wine varietals and global wine regions.

With plans to expand the assortment, the current lineup of Vine & Cellar wines can be accessed through the Safeway, Albertsons, Vons and Pavilions websites and mobile apps under the featured category.

“I am deeply passionate about wine and introducing new blends and regions to our customers. For both the wine enthusiast and wine explorer, Vine & Cellar is a destination for customers building their home wine collection and those who want to expand their palates and knowledge about wine,” Mann added.

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Once the order is placed, wines will arrive in 1 to 3 business days, the company said.