Alcon, Kate Walsh partner on dry eye awareness campaign
Alcon aims to continue its mission of helping people see "brilliantly" with a brand-new partnership.
The company recently announced that it will be working with actress Kate Walsh, best known for her roles on “Grey’s Anatomy” and “Emily in Paris,” on a campaign.
Walsh will star in a campaign spotlighting the Fort Worth, Texas-based company’s newly launched Systane Complete Preservative-Free Lubricant Eye Drops and share her own personal experiences on how dry eye symptoms have impacted important moments on and off the screen.
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“For years, I blamed my tired eyes on the bright lights on set, too much screen time, the need for a new eye prescription and other things. After I learned I had dry eye, I went on a journey to find the right solution because the symptoms caused me to be distracted during important moments — on and off set,” Walsh. said “Once I found Systane, I knew I’d found an easy, on-the-go solution for my dry eye symptoms that allowed me to take charge of my day. That’s why I’m thrilled to partner with Alcon on the Make Every Look Count campaign and help launch Systane Complete Preservative-Free Lubricant Eye Drops. We hope this campaign will encourage others to find what works for their dry eye symptoms, so they can reconnect with loved ones and the experiences in life that matter most.”
Systane Complete Preservative-Free Lubricant Eye Drops help provide users with eight hours of consistent dry eye symptom relief inone drop. The product’s formula works by hydrating and supporting all layers of the tear film, the company said.
“Alcon is thrilled to partner with award-winning actress Kate Walsh for the launch of one of our highly-anticipated dry eye innovations,”said Sean Clark, general manager, U.S. vision care, Alcon. “She’s a long-time Systane user, and we are excited to introduce a product designed to closely meet her needs as someone with dry, sensitive eyes. The addition of Systane Complete Preservative-Free to our portfolio means we can expand options and deliver real, long-lasting relief to help people see brilliantly at a time when dry eye symptoms are on the rise.”
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As part of the campaign, the company said it will work with social media influencers by detailing their experiences with dry eye symptoms, and in celebration of Dry Eye Awareness Month in July, Alcon will partner with international charitable organizations to help communities in need of eye care.
Consumers can find Systane Complete Preservative-Free Lubricant Eye Drops in store and online at major retailers.