Systane Complete Preservative-Free Lubricant Eye Drops help provide users with eight hours of consistent dry eye symptom relief inone drop. The product’s formula works by hydrating and supporting all layers of the tear film, the company said.
“Alcon is thrilled to partner with award-winning actress Kate Walsh for the launch of one of our highly-anticipated dry eye innovations,”said Sean Clark, general manager, U.S. vision care, Alcon. “She’s a long-time Systane user, and we are excited to introduce a product designed to closely meet her needs as someone with dry, sensitive eyes. The addition of Systane Complete Preservative-Free to our portfolio means we can expand options and deliver real, long-lasting relief to help people see brilliantly at a time when dry eye symptoms are on the rise.”
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As part of the campaign, the company said it will work with social media influencers by detailing their experiences with dry eye symptoms, and in celebration of Dry Eye Awareness Month in July, Alcon will partner with international charitable organizations to help communities in need of eye care.
Consumers can find Systane Complete Preservative-Free Lubricant Eye Drops in store and online at major retailers.