Alicia Keys, American Greetings customize digital greetings with Creatacard

American Greetings is joining forces with pop superstar  Alicia Keys to help change the way consumers send digital greeting cards.

Creatacard, designed by the 15-time Grammy Award-winning artist, features four songs — Christmas Time is Here, Santa Baby, December Back 2 June and Not Even the King — from Keys’ Apple Music exclusive holiday album Santa Baby.

[Read more: Play your cards right: Greeting card category still relevant in the face of the pandemic and digital communications]

The easy-to-create custom virtual greeting card replicates features from paper cards, including adding a personal message signing your name and including photos.

In the Alicia Keys Creatacard collection, users can find animated cover artwork and music clips that activate when the card is opened, the company said.

“We are again so grateful for the opportunity to collaborate with Alicia Keys to offer fresh, compelling ways to connect to her fans and our members,” said Rob Matousek, executive director-direct to consumer business at American Greetings. “We’re excited that this collection is generating awareness for both her incredible new holiday album as well as our new Creatacard line of digital greeting cards.”

[Read more: Holiday cards target more secular shoppers and those with varying levels of faith]

Available online, American Greetings’ Alicia Keys Creatacard collection can be sent to recipients in an email, text, messaging app or as a social post.