American Greetings kicks off Dolly Parton partnership

American Greetings is bringing more Dolly into the world by unveiling a partnership with the musician.

From this collaboration, people will be able to send birthday greetings set to the tune of Dolly Parton’s “9 to 5” through the Cleveland-based company’s SmashUps digital initiative.

“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” Parton said. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”

As part of their growing partnership with Parton, American Greetings also offers digital and physical products that integrate the singer’s music in unique ways, the company said.

“We're so excited to share the “Birthday Time” SmashUp with our members, Dolly's fans, and anyone looking for ways to make someone feel special on their birthday,” Rob Matousek, the executive director/gm — direct to consumer business at American Greetings said. “We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”