André Champagne celebrates Brut, Brute Rosé can launch
André Champagne is celebrating the launch of its new-to-market 375 mL cans in a festive way.
The Modesto, Calif.-based company is partnering with Tipsy Elves on an exclusive line of limited-edition sweaters, onesies and fanny packs to celebrate its latest launch with consumers.
"André Champagne has been bringing the party since 1966," Robert Ruijssenaars, the vice president of marketing at E & J Gallo Winery, said. "After launching our new Brut and Brut Rosé cans, we knew we wanted to celebrate the release in a big way. Tipsy Elves is a brand renowned for making life more fun, so it was a no-brainer to team up with them on this new launch and help consumers spread tons of cheer this upcoming holiday season."
Available in Brut and Brut Rosé, André Champagne’s 375 mL cans retail for $3.99 each and can be found wherever the brand’s products are currently sold.
The company’s collection with Tipsy Elves can be found on Tipsy Elves’ website and is only available while supplies last, the company said.