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02/02/2021

Angry Orchard ciders debuts sweet, fruity flavors

Angry Orchard is adding not one, but two new hard ciders.

Made with real fruit and featuring high levels of flavor, the Walden, N.Y.-based company is rolling out peach mango and strawberry varieties.

“At the Orchard, we’re always exploring new ingredient combinations and cider-making techniques to continuously evolve our offerings across the cider house and our national portfolio, too,” said Ryan Burk, head cider maker at Angry Orchard. “Using a complex blend of traditional cider-making apples as our foundation, we’ve found the addition of vibrant fruits like peaches and mangos can bring some subtle tart notes into the fold for a bright, really flavorful and easy to drink cider. It’s a careful mix that allows all of the fruit in our new styles of cider to shine.”

Rolling out in newly designed and colorful cans, the new beverages were crafted by combining bittersweet apples with peaches, mangos and strawberries with a naturally sweet cider finish, the company said.

“As the biggest innovation driver within the cider space, fruit cider is a rich territory for Angry Orchard to bring some ongoing variety to the category,” Lesya Lysyj, CMO of The Boston Beer Company, said. “A direct response to drinker’s desire for variety and full-flavored options that are made with real ingredients, Angry Orchard’s new fruit ciders pack a punch, bringing that refreshing, natural sweetness our cider drinkers know and love, now paired with vibrant fruits for a bigger, bolder taste.”

Containing 5% alcohol by volume, Angry Orchard’s new fruit ciders are available  in packs of six 12-oz. cans, as well as 16-oz. and 24-oz. single-serve cans.

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