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Arm & Hammer rolls out Clean & Simple laundry detergent


A new addition to the Arm & Hammer family has finally made its debut.

The Ewing, N.J.-based company, which is part of the Church & Dwight portfolio of brands, has launched its new Clean & Simple laundry detergent.

Consisting of six essential ingredients and water, the product meets EPA Safer Choice product standards in safety for families, pets and the planet, the company said.

“As a leading value brand, Arm & Hammer is always looking for ways to provide affordable, powerful cleaning solutions so consumers can navigate their busy lives and feel confident about the products they use in their homes,” Laurie Kirschner, the director of marketing for Arm & Hammer said. “Clean & Simple was created with parents in mind and meets EPA Safer Choice product standards to be safer for the entire family.”

Six ingredients found in the product include a hard-working cleaner, active stain fighter, laundry booster, pure baking soda, water softener and a gentle fragrance.

In addition, the laundry detergent is free of unnecessary chemicals, preservatives, dyes, phosphates or parabens, the company said.

To celebrate the launch of the product, the brand is rolling out a campaign inspired by parents’ solutions to make things cleaner, simpler, smarter and better for the entire family.

To highlight these innovations, Arm & Hammer enlisted the help of the Clean and Simple Six Squad, a group of influencers who will showcase the empowerment that comes with finding effective cleaning solutions.

“As a cleaning expert, and a parent myself, I understand how important — yet challenging — it can be to maintain a clean home. I'm always looking for new solutions to add to my routine that will benefit me and my family,” Melissa Maker, cleaning expert, author and founder of Clean My Space and member of the Clean and Simple Six Squad said. “I'm excited to partner with Arm & Hammer Clean & Simple as we embark on a mission to help parents feel confident in their cleaning routines and educate them on the best tips, tricks and products that won't break the bank.”

Arm & Hammer’s Clean & Simple is available in various sizes that retail from $4.99 to $8.99 at such retailers as Walmart, Target, dollar stores, grocery stores and

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