Babybel, The Laughing Cow intro plant-based cheese

New product launches include Nurishh’s portfolio expansion, Babybel Plant-Based and The Laughing Cow Plant-Based, launching in 2023.
bel brands plant based family

Bel Brands USA, the parent company of such brands as Boursin, The Laughing Cow and Babybel, is continuing its expansion into the plant-based cheese category.

The Chicago-based company shared a look at its new Babybel Plant-Based line, which is a Non-GMO Project Verified and certified vegan snack.

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Featuring a soft, smooth and creamy texture, this plant-based offering was formulated to taste like mozzarella cheese, and contains Babybel’s signature wax coating in a green hue, the company said.

“At Bel Brands USA, we believe we can set the tone for the future of the cheese industry through a consumer- and customer-centric approach to innovation that focuses on products that meet evolving demands, even as those demands continue to shift,” Shannon Maher, chief marketing officer at Bel Brands USA said. “To get plant-based cheese right, you need to know what makes cheese cheese. And that’s exactly what you’ve trusted us to do for over 150 years.”

The second product launch from the company is The Laughing Cow Plant-Based, which is also a certified plant-based and vegan line and is set to debut in 2023.

[Read More: Whisps intros cheese crumbs, crisps snacks]

Last, but certainly not least, Bel Brands USA shared a look at its Nurishh portfolio expansion, which includes new flavors and formats, including a cream cheese style product in plain and chive varieties; cubes and cheddar and hot pepper styles; parmesan style shreds; hot pepper style slices; and a variety pack of slices.

“It’s no secret in the dairy industry that cheese is one of the most technically challenging spaces for dairy alternatives because of its complexity. And the plant-based cheese category has largely struggled to deliver offerings that are delicious, accessible and meet consumers' expectations of cheese — until now,” Katie Halgerson, Babybel development platform manager at Bel Brands USA said. “We’re proud to give every cheese-lover an opportunity to enjoy the melty texture, creamy goodness and rich mouthfeel of their favorite Bel cheeses, including expanding our line-up of product offerings to Babybel, bringing our delicious flavor and palm-sized playfulness to the plant-based world.”

[Read More: Daiya revamps its plant-based cheese blocks]

Babybel Plant-Based will be available for purchase in March at select retailers nationally. Nurishh’s new launches will hit shelves in spring.

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