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Band-Aid Brand revisits classic tin packaging in new campaign

Band-Aid Brand is honoring the 50th anniversary of its “Stuck on You” jingle by bringing back its classic tin packaging for a limited time.
Gisselle
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Band-Aid Brand is honoring the 50th anniversary of its “Stuck on You” jingle by bringing back its classic tin packaging for a limited time. 

Since 1926, the classic tin packaging has become a cultural staple by its ability to be repurposed as a storage component for such items as bandages to personal treasures, the company shared. 

band aid brand

To help spread the word about the limited launch, the brand is working alongside influencers to share the items with their audiences through trending and relevant content themes that include nostalgia and music. 

[Related: New Launches in the First Aid Category]

Lastly, Band Aid Brand is hosting the Golden Jubilee Sweepstakes, in which consumers can enter for a chance to win a prize of $25,000. Additional information, including guidelines for entry, can be found online. 

Rolling out to Amazon, the Jingle Tins are also hitting shelves at major retailers including CVS Pharmacy and Walmart in the coming weeks. 

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