Band-Aid teams up with Metropolitan Museum of Art to launch exclusive collection
In a first-of-its-kind collaboration, The Metropolitan Museum of Art and Band-Aid Brand have unveiled an exclusive collection of first aid products– blending world-class artistry with everyday care.
The collection combines Band-Aid Brand’s first aid products with pieces by Katsushika Hokusai and William Morris—exclusively from The Met—transforming moments of care into stylish, and meaningful connections to art and culture.
The collection is comprised of two first aid bags—one with Morris’s Brother Rabbit, and the other with Hokusai’s The Great Wave.
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Shoppers can personalize their first aid bag by filling it with first aid essentials such as The Designs by Hokusai metal bandage tin.
The metal tin includes Band-Aid Brand Flexible Fabric Adhesive Bandages adorned with details from The Great Wave, The Lake at Hakone in Sagami Province and Yellow Chrysanthemums on Blue Ground.
Band-Aid brand noted its long history of collaborating with beloved brands to create fun, character-driven designs loved by kids and families. With this collaboration however, they uniquely designed the collection for an adult audience of art and fashion enthusiasts who value style and function equally.
The brand also is partnering with Olivia Palermo, a native New Yorker and global style authority/art enthusiast, to launch the collection.
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The collection is available exclusively at Target, in-store and online, starting April 6.