News Briefs

Bausch + Lomb has received 510(k) clearance from the Food and Drug Administration for Biotrue Hydration Boost Contact Lens Rehydrating drops, a preservative-free multi-dose rehydrating drop for use with soft and rigid gas permeable contact lenses.    

“We are proud to continue to build upon our successful Biotrue brand with the FDA clearance of Biotrue Hydration Boost for Contacts,” said Joe Gordon, president of global consumer, vision care and surgical, at Bausch + Lomb. “Approximately, one-third of the 45 million contact lens wearers in the United States experience contact lens dryness. We look forward to making this product available during the first half of 2023 to provide lens wearers with a new contact lens drop that delivers instant moisture and provides up to eight hours of moisture.” 

Biotrue Hydration Boost Contact Lens drops contain a combination of ingredients informed by the Tear Film and Ocular Surface Society's DEWS II report, including hyaluronan, a moisturizer found naturally in the eye, and other naturally inspired ingredients. Biotrue Hydration Boost for Contacts also matches the pH of healthy tears for comfort, the company said.

"Many of my patients experience dry, uncomfortable contact lenses throughout the day,” said Mile Brujic, of Premier Vision Group in Bowling Green, Ohio. “The availability of Biotrue Hydration Boost for contacts will help my patients quickly reduce their contact lens-related dryness. I look forward to recommending this product to patients as soon as it is available next year."

Designer Greetings has acquired Oklahoma City master greeting card distributor QPS and their sub distributors: United Wholesale, Cards N Such, Intermountain Greetings, Cards Plus, Northwest Cardco, MDS, Maida and Kibby.

This is the largest acquisition of a greeting card distributor in North America’s history and marks the 17th acquisition for Designer Greetings.

Designer Greetings CEO and president, Steven Gimbelman, said, “QPS has been a distribution partner of Designer Greetings for over 15 years. We’ve developed a solid relationship over the years and the natural progression for an acquisition was imminent. QPS, under the leadership of Paul Casperson, grew the business over the years from repeated greeting card distributor acquisitions, namely United Wholesale, Northwest Cardco, Cards N Such, Intermountain Greetings, Cards Plus, MDS, Maida and Kibby.  QPS has always provided excellent product and superior service to its thousands of partner retailers throughout the United States. We are happy to welcome QPS to our family of partner acquisitions.”

There’s a new way to experience Native’s aluminum and paraben-free stick deodorants.

New from the brand is its line of Deodorant and Body Sprays, which are ozone-friendly and natural propellant spray that offers all-day odor protection.

Featuring water, fragrance and such plant-oil derived skin conditioning ingredients as caprylic/capric triglyceride and dipropylene glycol to help keep users fresh, it also contains denaturated alcohol made from plants for fast-drying, the company said.

Available scents include coconut and vanilla, cucumber and mint, eucalyptus and mint, lilac and white tea, sea salt and cedar, and sweet peach and nectar.

Retailing for $14 each, Native’s new Deodorant and Body Sprays are available for purchase online.

Siggi’s is expanding its iconic Icelandic skyr products with the launch of a new line — rich and creamy skyr.

Featuring an inspired twist of the brand’s iconic product, this latest innovation has whole milk, contains 10 g of protein per serving and comes in zesty lemon, ripe cherry and vanilla honey flavors.

Mostly available on the East Coast, retailers that carry the line include Whole Foods, Hannaford’s, Stop & Shop, Giant, Wegmans, Big Y and Wakefern, the company said. 

Siggi’s rich and creamy skyr retails for $1.89.

Mars’ popular Snickers brand is entering with nutrition performance category with a line of protein bars.

Snickers Hi Protein Bars, which contain chocolate, caramel and peanut ingredients, are packed with 20 g of protein per serving, the company said.

“Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient — delicious tasting products,’ said Michelle Deignan, senior brand director at Mars Wrigley. "With the demand for delicious tasting protein bars increasing, Snickers Hi Protein Bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein.”

Consumers can get their hands on Snickers Hi Protein Bars in January 2023 at select retailers. It will expand to additional retailers in the coming year.

Chips Ahoy! is looking ahead to 2023 and its upcoming 60^th birthday celebration by previewing a brand new launch — Chewy Confetti Cake Cookies.

“We all know that Chips Ahoy! is here for the happy. Now, for its 60th birthday, it’s here for the party!” said Natalie Gadbois, senior brand manager for Chips Ahoy! “Our chewy cookies introduce new tastes, flavors and sensory experiences that we know Gen-Z looks for, while still keeping the same, familiar Chips Ahoy! cookie quality fans of all ages have come to know and love. With colorful rainbow sprinkles mixed in with irresistible confetti cake flavor, Chips Ahoy! Chewy Confetti Cake Flavored Cookies taste great on their own or can be paired with ice cream for one deliciously happy treat!”

Featuring rainbow sprinkles and a confetti cake flavor, Chips Ahoy! Chewy Confetti Cake Cookies will be available in stores nationwide beginning in January for a suggested retail price of $4.99.