Actress Binky Felstead to appear in new Rimmel London campaign in U.K., Ireland

LONDON — Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.  



The award-winning star of E4's show, “Made in Chelsea,” will appear in Sunshimmer's advertising campaign from February 2014.



The new Sunshimmer campaign will be seen across print, online and in-store advertising in the U.K. and Ireland in 2014. The campaign will also introduce the brand's re-styled product packaging, plus the addition of two new products: Sunshimmer Pre Tan Exfoliatior and Sunshimmer Instant Tan BB Skin Perfector.



Sunshimmer Instant Tan BB Perfector delivers all the bronzing benefits of instant tan: Immediate color and a sun-kissed glow that covers and evens skin tone. Plus, it offers the skin-perfecting benefits of a BB cream: It perfects, delivers 24-hour moisture, softens and smoothes skin.  It comes in two shades and will be available in January.



Sunshimmer Pre Tan Exfoliator leaves skin moisturized and soft. The upshot? An easier instant tan application that allows a more uniform, natural-looking finish and color that lasts for longer. The non-greasy formula is enriched with a hydra-oil complex, composed of macadamia and argan oils. Macadamia oil and argan oil are renowned for their nourishing and conditioning properties. It will also be available beginning in January 2014.