Actress, environmental activist Alicia Silverstone teams up with EcoTools

NEW YORK EcoTools, a brand from Paris Presents, has teamed up with actress and environmental activist Alicia Silverstone to develop an earth-friendly makeup bag and brush collection.

EcoTools by Alicia Silverstone is a collection of chic carryalls that have a floral design inspired by Silverstone’s favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme. Furthermore, the entire collection is comprised of such eco-friendly materials as natural hemp, recycled PET and non-toxic inks.

The collection includes:

• EcoTools by Alicia Silverstone 5 Piece Brush Set and Bag: A limited edition brush set and bag that features four of her must-have brushes and directions to help beauty mavens create a natural look. The suggested retail price is $15.99.
• EcoTools by Alicia Silverstone Cosmetic Brush Bag: This cosmetic brush bag contains a limited edition blush brush and has a separate compartment for brushes so they stay clean. The suggested retail price is $12.99.
• EcoTools by Alicia Silverstone Train Case: This case features a clear, removable compartment inside. The suggested retail price is $14.99.
• EcoTools by Alicia Silverstone Overnight Bag: This bag features two interior compartments that are removable and versatile to keep contents clean and tidy. The suggested retail price is $19.99.
• EcoTools by Alicia Silverstone Cosmetic Bag: This is the staple of any makeup bag collection and is ideal for the girl on the go. The suggested retail price is $8.99.

EcoTools is partnered with 1% For The Planet, an alliance of businesses committed to leveraging their resources to create a healthier planet, so 1% of EcoTools’ annual sales are donated to organization.

The collection is launching at Walgreens and Target in December.