Adweek: Neutrogena goes digital for this year's Earth Month campaign

NEW YORK — Johnson & Johnson’s Neutrogena Naturals is bidding adieu to TV advertising for its annual Earth Month campaign and is going all digital, according to a report by Adweek.



This year, the brand is reportedly launching a digital-only campaign that promotes water conservation and a new line of makeup wipes, Adweek reported. The campaign will feature Neutrogena Naturals spokesperon Kristen Bell, as well as a beauty vlogger and bloggers.

 

The campaign centers around the #WipeforWater hashtag on Twitter and Instagram, according to the report.



This year also marks the first year that the beauty brand will leverage social media to garner charitable financial donations for Earth Month.