Akasha puts a new spin on mascara

SAN FRANCISCO Akasha has introduced the new Spinlash, a mascara with a rotating brush.

The Spinlash brush rotates to remove clumps, coat and separate with each turn, and it also applies a liquid line of eyeliner all at the same time.

“We sent out samples and our customers discovered the innovation: If you hold the wand at the base of the eyelashes and pause for just a moment, before stroking upwards, you actually get a perfect coat of mascara and a professional application of eyeliner—all at the same time,” stated Barbara Carey, inventor of the Spinlash.