Alberto-Culver promotes ethnic beauty brands at African-American music festival

MELROSE PARK, Ill. Alberto-Culver's Motions, Soft & Beautiful and Soft & Beautiful Just for Me! ethnic beauty brands recently sponsored the Bond Over Beauty suite held in New Orleans during the African-American music festival.

Held at the W Hotel New Orleans on July 3 and 4, the Bond Over Beauty experience served an oasis for female concertgoers while mingling with such celebrities as Keshia Knight Pulliam. Pulliam currently is a series regular on Tyler Perry's "House of Payne," and is known for her portrayal of Rudy Huxtable on "The Cosby Show."

Motions and Soft & Beautiful brand ambassadors invited festival attendees to the suite where they could indulge in beauty and fashion consultations, light hand and shoulder massages, photo opportunities with Pulliam, group karaoke, games and prize giveaways. Guests also were treated to hair makeovers and product demonstrations with Motions and Soft & Beautiful styling products.