Alberto VO5 declares August ‘National Anti-Frizz Month’
STAMFORD, Conn. — Hair care brand Alberto VO5 on Thursday declared August its third annual “National Anti-Frizz Month,” offering frizz-taming advice and savings on frizz products via the brand’s website and social media channels.
“Frizz occurs when moisture from the air’s humidity infiltrates the cuticles on the head causing hair to literally spring out of control,” Nina Riley, VP marketing for Alberto VO5, said. “Pre-treating the hair before shampooing with products like VO5 Hot Oil Treatment helps to smooth out the cuticle, while VO5’s Shine, Glow and Go Beauty Oil helps to maintain the rest of your hair, even on the hottest, stickiest days.”
A recent survey by Alberto VO5 — a brand known for its five essential vitamin formula — revealed that frizzy hair ranks high on women’s list of beauty challenges, with 62% of American women topping it on their list.
According to VO5’s latest nationwide poll, 43% straighten their hair, while 39% get around frizz with creative up-dos, the company said.
Alberto VO5, a Hollywood-based company celebrating its 60th birthday this year, recommends the following three-step frizz-fighting regimen, spanning a once-weekly pre-shampoo treatment to daily maintenance:
Hot Oil Treatment (once a week): Moisturize and condition hair before shampooing from roots to ends with VO5’s iconic Hot Oil Therapy treatment, which helps restore shine, strength and silky softness.
Smooth + Sleek Shampoo and Conditioner (three to seven times a week): Formulated with a unique smoothing complex that helps manage unruly hair, use the shampoo and conditioner together for best results in helping eliminate frizz.
Shine, Glow and Go Beauty Oil (seven times a week): Light, natural oil blend for both hair and body. This new innovative oil that’s mineral oil-free, quickly helps replenish dry hair and skin to help you feel soft, silky and look radiant.