Alberto VO5 introduces dual-purpose beauty oil

STAMFORD, Conn. — Alberto VO5 has introduced its first-ever dual-purpose, after-shower product for hair and body: Shine, Glow & Go Beauty Oil.  



The company reported that its VO5 Shine, Glow & Go Beauty Oil is free of mineral oils, which can clog pores and strip skin’s natural oils. The formula is made with an all-natural, proprietary blend of oils — argan, macadamia, sunflower, shea, grapeseed, and coconut — that allow skin and hair to breathe and let in natural oils for nourishment. It's also free of parabens and dyes.

 

“We’re constantly innovating to bring the savvy VO5 shopper world class products that meet and exceed the performance of products that sell for considerably more,” said Nina Riley, VP marketing at High Ridge Brands, owner of Alberto VO5. “Shine, Glow & Go Beauty Oil breaks new ground with a mineral oil-free formula that nourishes both hair and body, applies and absorbs nearly instantly, carries a light, sophisticated fragrance and does indeed deliver ultra-hydration and shine.”

 

VO5 Shine, Glow & Go Beauty Oil is now available at Walgreens and other regional retailers such as Kroger, Ralph’s, HEB, Publix, Winn-Dixie, Bi-Lo, Hannaford and Giant Eagle. The suggested retail price is $4.99.