Aldata to develop planogramming tools for Crossmark


ATLANTA — Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

“Retailers need to gain a true understanding of the people that walk into their stores every day to have a realistic chance at lasting growth,” stated Crossmark regional VP John Cardamone. “Aldata’s Shelf Planning and Space Automation solutions are critical in helping us customize space planning for each of the stores that stock our clients’ brands and optimize shelf space to improve their overall [return on investment]. We chose Aldata as a technology partner because their products deliver the store and shopper insights necessary to uphold our high client service standards, analytic capabilities and the ability to deliver go-to-market solutions.”

For example, Space Automation, a component of the Aldata Category Optimization suite, enables Crossmark analysts to create customized planograms that optimize store-level shelf space utilization, significantly decrease planogram creation time, and help their clients and retailer partners to increase sales by as much as 25% per category and dramatically reduce out-of-stocks, Aldata stated.

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