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Allegro plans combined showroom/design space


EL SEGUNDO, Calif. Allegro Manufacturing, a cosmetic bag designer and manufacturer, is opening in October a new showroom and design space based here.

According to Allegro senior vice president PJ Brice, the new Allegro Creative space will be a one-stop-shop for retailers. The fully staffed sample room will be capable of producing same-day, handmade samples. The space will also house a fabric library with materials sourced from around the world. The company’s marketing, sales and design teams will relocate to the space.

“This expansion is the next step toward positioning Allegro as a true design house and will serve as the showcase for our International Trend Service,” stated Brice. “The Allegro design and product development team attends fashion and fabric shows throughout the world’s trend capitals—from New York to Paris and Milan—and constantly monitor fabrics, colors and shapes to ensure up-to-the-minute information for our twice yearly trend report.”

In designing the 27,000-square-foot space, the company selected eco-conscious bamboo to floor the showrooms.

Brice noted that the expansion was made possible by Allegro’s acquisition by personal care company Conair in 2007.

“The investment Conair has made with the purchase of our new space is a wonderful indication of the support they put behind us,” stated Brice. The alliance has also opened doors for Allegro through cross-promotion, utilizing the strength and familiarity of the Conair brands.

Allegro posted sales of $48 million in 2005 and is projected to garner sales of $80 million in 2008, earning the company an 85 percent share of the soft-sided cosmetic storage market in North America.

With offices in Los Angeles and the United Kingdom, Allegro trades in more than 30 cities and maintains sales and distribution offices in London, Paris, Mexico City, Toronto, Sydney and Shenzhen. In addition, the company maintains two wholly owned manufacturing facilities in China and the Philippines and outsources to more than 25 factories in China. The company’s brands, including Trina, Celebrity and Modella, are retailed in more than 35,000 doors worldwide.

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