Allure announces launch of iPhone app at annual Best of Beauty event

NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.

Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal's power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.

Meanwhile, Allure editor-in-chief Linda Wells spoke of the multitude of choices when it comes to beauty, and how studies have shown that can lead to consumer anxiety. "We narrow down the tens of thousands of beauty choices to a concise list of winners. Suddenly, finding what's just right is a breeze. And now that we have the iPhone app to take with you to the store, the choices become that much easier. It's like having a miniature Allure editor in your handbag with you at all times," Wells stated.

By downloading the free app, consumers will have the entire Best of Beauty winners list at their fingertips, and GPS will allow them to find the stores selling the products. Users can shop by product or store and customize their own shopping list. The Best of Beauty iShopper app will be available in the App Store on Sept. 21.