Amazon pulls plug on parent company of diapers.com, soap.com

SEATTLE — Amazon is getting is shutting down one of its units after it failed to turn a profit.



The company is pulling the plug on Quidsi, parent company of diapers.com, soap.com and several other shopping sites, which it purchased in 2010. The news was first reported by Bloomberg.



"We have worked extremely hard for the past seven years to get Quidsi to be profitable, and unfortunately we have not been able to do so,” the company said in a statement. “Quidsi has great brand expertise and they will continue to offer selection on Amazon.com; the software development team will focus on building technology for AmazonFresh.”



The online retailer purchased Quidsi from founder Marc Lore in 2010 for $545 million. Lore stayed on until 2013, going on to launch jet.com, which Walmart purchased for $3.3 billion last year. Lore currently heads up Walmart’s e-commerce operations.