American Airlines to provide amenity kits featuring Burt’s Bees products

2/13/2009

FORT WORTH, Texas Select customers traveling on American Airline’s International Flagship Service will begin to see refreshed amenity kits that will include some new items such as Burt’s Bees natural personal care products.

“We consistently seek to align our product and service offerings with what our customers value so that we can provide a better overall travel experience,” stated Lauri Curtis, VP, Onboard Service. “The redesigned amenity kit, thanks to input from our customers and flight attendants, includes premium products our customers value, like Burt’s Bees, which more closely meet their needs.”

According to the airlines, travelers in select markets will now begin to see the new kits, with the roll out continuing in the coming weeks. American is providing larger-sized cosmetic products, including Burt’s Bees Naturally Nourishing Milk & Honey Body Lotion, Burt’s Bees Beeswax Lip Balm, Colgate toothpaste, a toothbrush with a re-sealable cap, thicker plush socks and larger eyeshades.

The redesigned kits will replace the current amenity kit, which American’s customers have received since June 2007.

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