American Provenance intros Natural Baby line

MT. HOREB, Wis. — Natural personal care brand American Provenance is expanding its offerings with the unveiling of its Natural Baby line of products. The three-product line includes such ingredients as coconut and almond oils, aloe vera and argan oil.

Among the products is the Natural Baby diaper cream, which contains shea butter to soothe irritated skin, coconut oil to keep it healthy and beeswax to keep excess moisture out. It also contains moisture-absorbing bentonite clay. The company also is introducing Natural Baby baby wash, which contains coconut, olive and jojoba oils for antifungal properties and moisturization, as well as rosemary flower extract and aloe vera. Rounding out the line is the American Provenance Natural Baby baby oil. It contains coconut, sweet almond and marula oil for replenishing and healing damaged skin, as well as argan oil and chamomile.

American Provenance said it plans to roll the products out to its retail partners in April, noting that they’re currently available on the company website. Among the retailers that carry the brand are Whole Foods locations in Ill., Ind., Mo. and Wis., as well as at Hy-Vee locations in eight states.

The products' suggested retail prices are $9 for the baby oil and body wash and $14 for the diaper cream.